According to The Hotel Sector Barometer, the hotel industry is going through an excellent 2019 exercise to now, improving the figures for the first nine months of 2018 in general terms. Spain as a whole has improved in occupation (1.4%), in ADR 5.1% and in RevPAR 6.6%.
The Hotel Sector Barometer collects data from 1.200 hotels and more than 163.000 rooms in he Iberian Peninsula. The Study is the result of the alliance between STR, a global benchmarking, analytics and market knowledge supplier, especially in the hotel sector and Cushman & Wakefield Spain, a leading global real estate services company.
RevPAR rises in four cities above 10%.
Madrid, Barcelona, Alicante and Sevilla have registered double digit growth in RevPAR during the first nine months of the year 14,4%, 13,6%, 11,9% and 10,5% respectively. The reason for this growth is thank to the good evolution of congress and meeting tourism and arrivals of foreign tourist that remains at maximum levels.
Regarding RevPAR, both the Canary Island and the Balearic Island register negative behaviors with decreases of -2.9% and -0.6%, respectively. As for regions, they are the only two that go down during the first nine months of the year because of the decrease in the arrival of foreign tourist as a result of the recovery of other Mediterranean destination on south and north riverbank.
The Spanish hotel industry has achieved thanks to the consistency of demand and occupation, exceeding 120€ as an average daily price, 5.1% more than in the same year.
This figure highlights, as usual, the city of Marbella with and ADR of 215.21€ in 2019. Next, we find Barcelona that reaches 150€, 8,5% more than in the same period last year. Baleares is in third place with 143.6€, although in this case the figure is -0.5% less than that achieved in 2018.
The greatest growth in ADR has been registered in Madrid, with 11,7% from 105€ to 117,30€ this year. They are followed by growth, in addition to Barcelona, Alicante (8,4%), Valencia (7,9%), Sevilla (7.7%) and Málaga (6,8%). On the opposite side, in addition to the slight decrease in the Balearic Islands, there is a decrease of -1,2% in the Canary Island, by the least occupation.
The Occupation grows 1.4% in Spanish hotels during 2019
During the first nine months of the year, Málaga and Barcelona have managed to exceed 80% occupation, a percentage that cities such as Bilbao, Valencia or He Canary Island also approach.
The greatest increases in occupation has been registered in Barcelona and Granada (4,7%), Zaragoza (3.5%) and Alicante (3.2%). Regarding Barcelona, can be that the evolution of the last quarter of 2019 may be affected by the events affecting the city after the judgement by the Supreme Court.