More than 76% of the sample selected in the study recognizes feeling happier after visiting a shopping center, while 88% prefer to buy physically than to shop online.
Work happiness has become one of the factors that bring added value to people and decisively influence their lives. With this premise, the first edition of the "Happiness Report" of Cushman & Wakefield has polled the opinion of workers who visit the shopping centers, and 89.3% -practically nine out of ten- declares to feel "very happy" (26.8%), "quite happy" (34.7%) or "moderately happy" (27.8%) in their work. Only 10.7% declare to be "unhappy", according to the results of the study.
The report by Cushman & Wakefield analyzes the happiness of the surveyed through different variables such as consumption habits, economy, work or relationships, among other aspects, and has been carried out on a sample of 4,918 people in 13 shopping centers, managed by Cushman & Wakefield in Spain. Specifically, Berceo, Espacio Torrelodones, Intu Asturias, Islazul, Abadía Commercial Park, AireSur, Ferial Plaza, Imaginalia, L'Aljub, Corredor Park, Ruta de la Plata, Sixth Avenue and Moraleja Green. The most significant age range is between 35 and 45 years old (39% of the total), and the majority are women (68%).
Shopping makes seven out of ten Spaniards happy
More than a quarter of the sample (76.3%), admits feeling happier after visiting a shopping center, and this situation is especially in the younger respondents, between 18 and 25 years old, with 81, 7%. Only 23.3% of the surveyed responded that they would not be happier after this visit. In general terms, 71.5% of the sample generates happiness shopping, especially for women (80%, compared with 56.5% for men).