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The Challenge

C&W was tasked the co-mandate by Deka Inmobilien for the research of an emblematic operator that worked as an anchor of El Triangle commercial center since his previous agent was not able to find out a solution.

The Solution

El Triangle commercial center is an excellent location just in the middle of the city center of Barcelona drawing a highly varied crowd.

C&W advised Deka the prestigious location of El Triangle with front of building of Plaza Cataluña in order to attract a massive public.

The challenge was to find a brand with international recognition enabling the particular retail unit adaptation to the features configuration (1.870 m² with 1.400 basement floor)

The Results

Thanks to the experience and unique contacts, C&W achieved to identify Urban & Outfitters as the anchor brand of the commercial center due to its client profile which happens to be the ideal candidate for being one of the most trend-setting operators worldwide for the current moment.

Within 9 months, C&W signed off the first Urban Outfitters store in Spain and South of Europe coming up with the most representative operator of the Spanish market for the last years.